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Zero to Hero – part 2

Posted on | November 14, 2009 | 1 Comment

WHO IS YOUR TARGET AUDIENCE?

Back in the day, I relied on friends and family to generate leads for my wedding photography business. After a year or so these soon dried up. I then tried advertising in a couple of bridal magazines. They were expensive and didn’t generate many enquiries. I was throwing mud at the wall, but not a lot of it was sticking.

I started to think about

  1. The type of clients I wanted to work with
  2. How I could reach those clients

Once I’d worked that out, I knew I could rule out a lot of advertising routes and concentrate on one major area; the internet

In the next post, I’ll tell you how I threw away thousands of pounds of money on internet advertising, and reveal how you can achieve huge internet marketing success at very little cost.

Until then, have a think about your target audience;

  • What kind of bride will your style appeal to?
  • What is your geographical target area?
  • What is your pricing bracket?
  • How are you going to reach your target audience?

My photography marketing tips are FREE. Please subscribe if you would like to receive regular updates on how you can generate more enquiries and more business

Zero to Hero – Part 1

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Category: PHOTOGRAPHY MARKETING TIPS

Comments

One Response to “Zero to Hero – part 2”

  1. Jaco Swart
    November 15th, 2009 @ 3:52 am

    Hi Richard can’t wait for more. I’m there now, bussines dried up and I want to reach more people. I want to up my game and give my work that special something that others don’t have.

    Jaco
    South Africa

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