Professional Photographer Blog Themes

Zero to Hero – part 2

WHO IS YOUR TARGET AUDIENCE?
Back in the day, I relied on friends and family to generate leads for my wedding photography business. After a year or so these soon dried up. I then tried advertising in a couple of bridal magazines. They were expensive and didn’t generate many enquiries. I was throwing mud at the [...]

HTML Anchor Text Link Code

How to correctly code a link for search engines
If you want search engines to find your website based on your chosen Keywords, you must use the correct HTML code
Bad link example:
http://www.richardfordphotography.co.uk/
OK, so this provides a link to your site, but it doesn’t tell the search engines anything about your site. We need to provide information [...]

Zero to Hero – part 1

Part 1 – How I nearly gave it all up
12 months ago I was ready to jack in the wedding photography business and look for another job

My photography was well received by my clients
My location was wedding venue rich
I was paying £200/month for advertising

So why wasn’t my phone ringing off the hook with new clients?!
I [...]